After starting their ‘Ascension’ series for Highsnobiety by featuring emerging streetwear brand THFKDLF, Naive Studios, a production company producing videos on subjects as varied as NHS MRI machines to BMX shorts, have turned their attention to Huf.
When Keith Hufnagel opened his small boutique store in San Francisco 13 years ago, he can’t have been expecting it to take off like it has. The brand has become synonymous with skate culture and craftsmanship staying true to those ethics through to today.
Each one of Naive’s videos hones in on the relationship the brand’s each have with nature, showcasing their drive to get to the top of the game and stay there.
Latest on Huck
The fight to save Bristol’s radical heart
As the city’s Turbo Island comes under threat activists and community members are rallying round to try and stop the tide of gentrification.
Written by: Ruby Conway
Gaza Sunbirds: The Palestinian para-cycling team racing against the odds to compete internationally
From genocide in Gaza to the World Championships: What next for Palestine’s first para-cycling team?
Written by: Alex King
We are young trans people occupying Wes Streeting’s office
Following the Health Secretary’s decision to permanently ban puberty blockers for young Trans people, activists from Trans Kids Deserve Better have occupied the space outside his constituency office writes Grin.
Written by: Grin, Trans Kids Deserve Better
Have capitalists killed the internet?
At the start of the century, the internet was an escape from reality. Now, reality is an escape from the internet writes Huck Newsletter columnist Emma Garland.
Written by: Emma Garland
Why I’m taking action for rent control
On Saturday 14th December, people from across London will march to demand action on skyrocketing rents explains London Renters Union member Elyem Chej.
Written by: Elyem Chej
A portrait of love and loss in America today
‘Still Life: Photographs & Love Stories’ (Anthology Editions) is an intimate visual memoir of family, kinship, and community.
Written by: Miss Rosen